Client: SINCLAIR BROADCAST GROUP
Launch a national TV streaming service in a mega-crowded space—differentiating the offering, cutting through the noise, and shaking things up.
Create a challenger brand—one that’s:
A bold, iconic brand:
Client: SINCLAIR BROADCAST GROUP
Jumpstart a sci-fi TV channel that’s hit a wall—in both viewer & revenue growth.
Transform a bargain brand into a challenger brand—the scrappy, authentic underdog:
A quirky, odd brand that’s firmly rooted in the original—but sleeker & cooler.
Client: SINCLAIR BROADCAST GROUP
Breathe new life into a stale TV channel for men.
We gave the brand an extreme makeover—transforming a bland non-experience into a complete TV man cave:
Client: Visit West Hollywood
Transform Visit West Hollywood’s boring, sterile brand into something that captures city’s unique flavor.
Comprehensive rebranding that entailed:
Brand Campaign: “You’re Too Good for This Sh*t”
An experience that contrasts the magical world of West Hollywood
with your dreary, everyday life—to create a feeling of longing. Key components:
Client: City of West Hollywood
Sell public transit to a skeptical audience—upscale Southern California nightclubbers who completely hate public transit—in order to reduce:
Use the power of brand to move the service to a more acceptable category—from transit to entertainment.
The WeHo PickUp—a hyper-targeted brand designed to appeal to a narrow, latenight audience:
Deliverables & Services
Client: VISIT WEST HOLLYWOOD
Revitalize a bloodless, stale Business Improvement District—adding new vibrancy, glamour, & cohesion.
Create an identity that’s:
A fresh new identity that combines chic with bold:
Client: JUKIN MEDIA/SINCLAIR BROADCAST GROUP
Transform a short-format TV channel for timewasters into something bigger—while staying true to its beloved roots.
We evolved the brand elements—bringing each to a new place while keeping a connection to its origins:
Client: BIG OUTDOOR MEDIA
Convince City Hall that a new digital billboard on West Hollywood’s Sunset Strip is a good idea—in a city that demands innovative design & fetishizes its own history.
Produce the best-written and most visually stunning application ever.
A gorgeous “coffeetable book” about the project—complete with:
We printed the book on high-quality stock with a Soft Touch Coating—making a sensual connection with the reviewer from the very moment they picked up the book.
Client: ACE OUTDOOR ADVERTISING
Convince West Hollywood officials that new digital billboards at three historic Sunset Strip venues will enrich the city experience.
Make the case with the elements the review committee cares about: the city’s history, beautiful design, and storytelling.
Three imaginative, eye-catching picture books—each telling the story of how the proposed billboard installation complements its historical host venue. Each book included:
Each book had a completely different shape, look, & feel—to capture the unique vibe of each historical venue.
Client: CITY OF WEST HOLLYWOOD
Get an Instagram crowd to take public transit to their nightspots—in a scene where image is everything.
Brand a bus service so it doesn’t feel like a bus service.
A sleek visual style:
The right voice:
An Instagram-driven experience—including onboard selfie contests.
Client: PACHAMAMA ALLIANCE
Brand a personal-growth course to straddle the realms of spiritual and business—to resonate with diverse audiences coming from different places.
Create a band identity that conveys strong purpose, quiet strength, & calm energy—all universally valued attributes.
An evocative look:
A balanced voice—one that finds the intersection of business & spiritual (yes, there is one!):
Client: TBD TV Network
Launch a broadcast brand that speaks to an impossibly diverse range of demographics—from stonerdudes to suburban moms.
Create a visual identity that’s simultaneously:
An elastic, flexible brand:
Deliverables & Services
Client: City of West Hollywood
Drive water conservation in drought-stricken California—and generate buzz about this important topic.
Create a novelty public service announcement that:
Public Service Announcement: “Winter is Here! But the Drought is Far From Over”
An unexpectedly cool video that:
Deliverables & Services
Client: City of Palm Springs
Help the transformation of a small desert resort town into an international destination city by launching a revolutionary public-transit system.
Create a brand that:
The Palm Springs BUZZ—a bold brand that has broad appeal without feeling generic:
Deliverables & Services
Client: QYOU
Launch a brand that speaks to Millennials. (But not American Millennials—worldwide Millennials across a wide range of cultures.)
The QYOU—a multicultural brand that shines bright for Millennial across 35 countries in 3 continents:
Deliverables & Services
Client: Vodafone Qatar
Tear marketshare from an entrenched, state-run competitor by extending a popular Western brand into an extremely conservative Middle Eastern market.
Ongoing digital promotion of the brand using:
Deliverables & Services
Client: Mitch O’Farrell – L.A. City Councilmember (CD13)
In an extremely competitive race for L.A.’s District 13 City Council seat—the most highly-prized in the nation’s second-largest city:
The Making It Happen campaign—designed to illustrate the candidate’s record of service in (& passionate commitment to) each neighborhood, in every corner of the district.
Deliverables & Services
Client: Richard Bloom – California Assemblymember (AD50)
In a race for reelection to California’s State Assembly seat for District 50:
Dynamic, efficient reelection campaign waged largely via social media, entailing:
Deliverables & Services
Client: John Duran – West Hollywood City Councilmember
In a race for West Hollywood City Council, win reelection for a colorful incumbent under attack by a hostile insurgent.
Comprehensive mail campaign that reflected the candidate’s unique brand:
Deliverables & Services
Client: Nury Martinez – L.A. City Councilwoman (CD6)
Help a City Councilwoman use digital channels to better serve her under-engaged, under-served, multilingual constituency—in one of the toughest parts of L.A.
A new, bilingual Website that combines:
Deliverables & Services
Client: Crescent Heights LLC
Overcome strong opposition to win the support of residents for the preservation and large-scale commercial development of an iconic Hollywood landmark.
An integrated, bilingual (English/Spanish), multichannel campaign including:
Deliverables & Services
Client: The Charles Company
Win the support of an engaged, skeptical community for the commercial redevelopment and revitalization of West Hollywood’s languishing “West Gate”.
An integrated, multichannel campaign including:
Deliverables & Services
Client: LA LGBT Center
Open a sex-health clinic and attract a diverse clientele weary of safe-sex messages.
A sexy, high-impact campaign of attraction, including:
Deliverables & Services
Client: Mondelez
Continue building emotional bond between consumers and the brand. Remind consumers about the Oreo ritual.
Come up with an activity which inspires internet users to: Slow down and play.
Create playful and engaging Facebook application which:
OREO ASSOCIATOR
Media: Digital (Facebook app)
We prepared an application which made people think about the world of Oreo and the Orea ritual.
Users were asked to guess Oreo-related words and type them into the application. Points were awarded for correct words and the users‘ Oreo statuses were improved.
Cool on-screen animations were triggered by typing words into the app. More than fifty different animations were created for:
The Winning Mechanic was to guess all of the Oreo words. 124 users who guessed all the correct Oreo words were rewarded with great prizes – Oreo biscuits.
Media Support
Web Stats
Client: KRAFT FOODS
Increase sales & brand awareness in the 3-week period around Valentine's Day—especially among the 15-30-year-old segment.
Emotionally connect users to the brand with a personalized, high-impact experience.
Milka Love Notes
Media: Outdoor + Digital (eCard)
Media Support
Web Stats
Market Share Increase
Client: KRAFT FOODS
Revive the previous year's send-a-kiss mechanic—but with a richer user experience and heightened peer-to-peer interaction.
Fidorka Kissing Promenade
Media: Digital (Facebook App)
Web Stats
Client: HEINEKEN
Zlatopramen Message in a Bottle
Media: Digital (Facebook App)
Media Support
Web Stats
Client: GOOGLE
Inspire
Educate
Change
"Search On" Localization Campaign
Media: Video (TV & Online)
Creation
Deployment
Media Support
Market Share Increase
Client: VODAFONE
Create goodwill toward a foreign brand (Vodafone) by:
Apply a popular community-engagement model that's worked spectacularly in other markets: an auction site.
But customize the experience for this market:
Souqit.com—the place to buy & sell in Qatar.
Branding & UX Design
Client: KRAFT FOODS
Increase sales & brand awareness around Valentine's Day—especially among the 15-30-year-old segment.
Build on the previous year's campaign successes by recycling the good stuff—& adding a whole new chapter.
Milka Love Notes & Singing Cupid
Media: Outdoor + Digital (Video eCard)
Media Support
Web Stats
Client: TIG PRODUCTIONS
Revive interest in a Hollywood legend's past and present work—by speaking to two disparate audiences:
Create an online experience with wide appeal.
This involved:
KevinCostner.com
Branding & Website
A conscious decision was made to avoid community features, like forums or commenting—and instead allow the fansites to manage that aspect of the experience.
Client: KRAFT FOODS
Harness the fast power of Facebook to ignite a digital wildfire—with a single, simple app.
Fidorka Kissathon & Tree of Love
Media: Digital (Facebook App)
Three components:
Send a Kiss
Tree of Love
Beauty-O-Meter
Web Stats